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GATORADE
Next up was Gatorade, who wanted to promote their drinks through two distinct, purpose-driven videos.
The first video was designed to evoke emotion — focusing on the creator’s personal journey and showing how Gatorade supports them in reaching their goals. I crafted the edit to highlight the runner’s struggle at the start, moving slowly and battling with self-doubt. As her determination builds, the pacing and energy of the footage pick up.
The second video took a more functional approach, centered around hydration, energy, and peak performance. This one was fast-paced, dynamic, and high-energy, designed to capture attention instantly and communicate Gatorade’s power to fuel movement and endurance.
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