AXE
X
For this project, I created a fast-paced six-second motion spot for Axe x FIFA, designed to stop shoppers in their tracks.
The video follows passionate fans repping their teams as they spot and grab the Axe Limited Edition sprays in-store — positioning each can as a must-have collectible, not just a product. With bold visuals and quick, punchy edits, the message is clear: these exclusive drops are available now at Walmart, and once they’re gone, they’re gone.
Short. Snappy. Urgent. Built to drive immediate pickup.
For this 15-second motion spot for Axe x FIFA, I created a high-energy journey that connects one can of Axe to the ultimate prize: tickets to your dream sporting event.
Visually, the iconic lightning bolt drives the narrative, charging from bottle to pitch and pulling us through each scene with pace and momentum. It links product, passion, and payoff — building hype through football fandom, electric transitions, and a winning end moment.
Fast, bold, and energetic, the piece is designed to excite fans and make the easiest decision feel like the biggest win.